Rude Food by Vir Sanghvi: Keeping old traditions alive

by Aamra by NSK April 16, 2025

A slew of entrepreneurs is adding to the excitement in the world of food with everything from mithai to bread and pickles

Every few months, I try and feature new food and drink products that have excited/intrigued me. There is just so much happening in the world of food that most of us find it hard to keep up with everything that is hitting the marketplace.

The Mithai By Roseate idea comes from the chain’s founder Ankur Bhatia who along with his wife Smriti (in picture) turned their old family home into a luxury resort property

Mithai By Roseate, a mithai brand that sells Marble Barfi, Milk Cakes, Besan Laddoos as well as some innovative sweets like Hazelnut Pedas and Date and Nut Barfi.

Sprinng is a Mumbai-based bakery that specialises in gluten-free bread and confectionary

Tarun Khanna along with Tommy Dane founded Sprinng

Caara’s products like the pesto and the sun-dried tomato paste are fresh and artisanal

Ambika Seth (right) tied up with Alice Helme to set up their catering business Caara

Jaya Bajaj is carrying forward the pickle tradition of her husband’s family. The condiments are sold online under the brand name Aamra

Aamra offers pickles and condiments made by women from Nari Shiksha Kendra